- What is SEO?
SEO stands for Search Engine Optimization. But what does it mean? Well, search engine optimization is the process affecting the visibility of a website or a web page in the search engine, under the section not meant for advertisements or paid visibility. In simpler words, SEO is the task that has to be done to ensure that a website or a web page comes in the top half of the search results to ensure discovery of content that one creates.
- But why is SEO needed?
SEO is the first step to make sure that your content is visible to those who might come around looking for it. For example, on typing words in a search engine you are doing nothing but typing ‘keywords’ which the search engine uses to pick up content related to the keywords or those which contain the keywords in them. As we all know, most of us are too lazy to visit the second page of search results. People prefer accessing links that are available to them on the first page of the search results and with SEO you can make sure that your content appears in the first page.
- How fast can I get my website in the first page of the results?
SEO is a slow process. The biggest requirement for successful search engine optimization is patience. But if done in a tactical way you can ensure quick results for SEO. It also highly depends on the kind of website you’re managing which you want in the top results.
- What are the major components of SEO and how to go about it?
Here is a brief explanation with list of requirements you will need to go on with search engine optimization.
Domain age: From the words itself, one can understand that this component stands for the age of a domain. For your content to gain visibility in the first page of search results the domain has to have a certain maturity level. The older the domain, the more it turns up in the first page of results. Of course, there is no quick fix with this. This can only develop over time. However, this is not always the primary component for optimizing your place in a search engine.
Keywords: Earlier, search engines used to scan content on the web with the help of “meta tags” however now they function by scanning keywords. When a person types keywords into the search box, the search engine scans through all web pages that contain the keywords and display the best, more visited or reliable results. For example, when you type in the works of a scientist or an artist, most naturally, the Wikipedia page for that person will show up as the first result. This is because the content of a Wikipedia page consists of information that is relevant to the keywords typed. To ensure your website to turn up, you need to have relevant and a good number of keywords within the content of your website. For a website, say a travelogue, the keywords must be related to the Travel and Places. You cannot have a huge paragraph that has no actual meaning but is stuffed with keywords to do this. You have to smartly incorporate those keywords in your content so that it is apt. However, if you do write a paragraph full of keywords it will be considered as spam. This could result your website to be banned by search engines from appearing at any level in the results. It is also considered spam if the keywords in the web page have no relevance to the content of the webpage. If this is not done properly, it could jeopardize the growth of the website.
- Page Rank and Back-links:
Google Page Rank is a way of rating websites based on its popularity. Backlinks, also known as incoming links, inbound links, in-links, and inward links, are incoming links to a website or web page. In simpler words, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. In order to increase your search engine rank you need to increase the number of backlinks which will in turn increase your Page Rank.
Social: A lot of promotion of websites is now done on the social platform with the likes of Facebook, Twitter etc. By ensuring that your web page is shared a good deal on social platform you can increase your chances of increase in visibility of your website. A lot of traffic can be generated for your website if worked upon properly and tactically.
Get Indexed: The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Two major directories, the Yahoo Directory and DMOZ both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discover-able by automatically following links.
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.
These are the simplest methods of SEO that can be carried out by anyone for the initial stages of building your website. It can be carried out without any extra expenditure in the promotion for your website or organization. Search Engine Optimization is also an actual business, if one can master the task of ensuring these few pointers along with the more professional methods which requires a bit higher level of understanding SEO you could have found yourself a job.
To know the growth of your website, keep a check on the Google Page Rank and Alexa Ranking Check.